Meet the Team

We have over 20+ years of real estate experience. Combine that with a thirst for knowledge

and a desire to help others achieve their goals and you've got our unstoppable AI team!


Loreé Moore

Loreé has been in real estate for over 20 years. She began as a licensed real estate agent but realized her strengths lay in organization and attention to detail so she turned her talents to running agent teams. Loreé spent several years as a Market Center Administrator for two offices before starting The Assistant Institute to help agents hire and train their assistants. When she’s not busy being a fearless leader/CEO, you can find Loreé camping with her family or having a girl’s day with her daughter. Her heroes include her son, who is a Marine, and her husband, who is her rock!


Elizabeth Luchenbill

Elizabeth has been in real estate for 7 years and loved doing sales. However, with kids home for school due to COVID, she began looking for something remote. She stumbled upon a social media post from Loree stating 'who do you know that I need to know?' and apparently the answer was Elizabeth! In addition to working with candidates, she handles just about everything (seriously - EVERYTHING) as Director of Operations.The biggest way to win with her is through action and honesty. When she's not saving the day as company "Mom," you can find her camping, hiking, or roadtripping with family and friends.

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Crystal F.

I currently use Loree and her team for Virtual Contract to Close Process. I couldn't ask for more! The VA's know what to do, and when and how to get it done! I've had several great experiences with them and would highly recommend them to anyone needing assistance! They stay on top of everything from start to finish and reach out to clients during the "between time" just to see if they're in need of anything. First Class Experience Every Time!

Jeff M.

The service Loree provides is excellent!. My business was growing faster than I could keep up with on my own. After making a bad hire, I went to The Assistant Institute for help. I didn't have time to search for candidates, start the interview process, hire and train. I needed to hire an assistant with Real Estate experience and I needed someone to train them quickly on systems and processes that I was familiar with.
Loree hit every checkbox on that list! From initial search to first day on job was less than 3 weeks. And her follow up after the hire is a testiment to her quality and dedication.
A bad hire cost me money and time - 2 things I did not have an endless amount of. Thanks to Loree, I now have what I am sure is the best assistant I have ever had. Thank you!

Carrie F.

The Assistant Institute gave me all the tools I needed to jump right into my new role as Transaction Coordinator for my husbands real estate team. Loree's templates and step by step checklists were invaluable to a novice like me. I finished her class feeling confident and with the continued support afterward, I give Loree' 5 Stars! Highly recommend!

Nicole C.

Positive: Professionalism, Quality, Responsiveness, Value

Loree's attention to detail and listening skills play a huge role in matching candidates with assistant opportunities. In addition, her first-hand experience in the real estate field contribute to the great training that she provides. She has the ability to predict challenges that assistants may face and is able to equip you with the resources needed for your success. If you're looking to enter the field of real estate as an assistant, Loree is the person for you!

Melody U.


I recommend Loree and the Assistant Institute without reservation! I have known Loree for many years and she also knows this industry backwards and forwards and makes our job so much easier by taking on the very important role of training assistants! She is a rockstar!.

Gabby D.


The training class AI provides is something I wish all real estate assistant's were able to go through. I learned so much valuable information and it has already made me a better assistant. Not to mention, Loree set me up with an agent in the same day I interviewed with her and I got hired and started with them after one week. I highly recommend going through the Assistant's Institute for all of your RE Assistant needs! 🙂

Courtney K.


Loreé is a very knowledgeable instructor. She does an exceptional job at pairing the right people to work together.

Erin A.

Positive: Professionalism, Quality, Responsiveness

Loreè helped me find my dream job!
I was desperately seeking a career change, after having a 12 year love hate relationship with my grants administration and finance job. I was having trouble getting recruiters and employers to recognize my resume among the herd because my experience wasn’t in real estate. Loreè noticed that the skills actually translated and found a perfect real estate team to pair me with. The interview process was intense, 5 interviews total, but I felt the thought and care that was put into the process was a benefit in the end.
After I was hired, Loreè’s coaching has been a paragon. She’s been there every step of the way, lending an ear and giving advice that has consistently been spot on. I feel supported and Loreè leads by example. The thought and attention to detail that she has put into the training program is yet another aspect that has been so helpful. I honestly can’t thank her enough! If you’re looking for a career in real estate or an agent looking for a, fully trained and ready to go, assistant “The Assistant Institute” should be your next call!

Wendye J.


If you are looking for some awesome, knowledgeable people to work with, these are the guys I highly recommend. Their Loree is great! She has done the job we do and therefore has first hand knowledge of what this job takes. Great at helping you brain storm areas of the job and her systems are easily adapted to your particular situation! Highly recommend!

Contact Us Today

If you’re ready for hiring and training support for your new or existing assistant, give us a call at (404) 451-0044 or send us a message.